Corporate Philosophy


ALPHA now promotes “Management by Principle.” It refers to the activity in which Corporate Philosophy, Management Principle, Human Resources Principle, are put in a statutory form and, through every employee's complete understanding of their contents that fosters “unification of values” within ALPHA Group, management is carried out accordingly.
We named the starting point for practicing the Management by Principle “ALPHA WAY.” With all employees in ALPHA Group working together in pursuit of “ALPHA WAY".

Organization of ALPHA WAY

Corporate Philosophy Management Principle Human Resource Principle

Corporate Philosophy = Company Credo

With the mind freshened every day, we will keep changing ourselves.

For a company to develop and grow, it is necessary to have both “the principle that does not change” and “an ability of responding to changes”: two elements that may appear to conflict each other at a glance. With this Corporate Principle shared as “Unchanging Axis” among us, and by correctly understanding the ever-changing business environment, we will change ourselves to cope with it and make our way toward the future.

Management Principle

Enhance the quality and performance of each of us, create and provide the value that is appreciated by our customers.

Based on a mindset that places utmost pleasure of ALPHA Group on customers' joy, we will build a corporate culture where everybody can perform to the best of his/her potential, and provide customers with new values created through gathering everybody's ability. By doing so, we will eventually enhance our brand value as well as our profitability, which is essential for sustainability of a company.

Human Resource Principle

With the Spirit of Autonomy and Independency, we think and act by ourselves and continue our self-growth through work.

"Autonomy" means to have an will "think of our own accord." "Independency" means to have a sense of self-reliance that is to "take the initiative and stand on our own feet, staying away from dependency and passivity."
It is necessary to create an environment "for people to grow," not to "grow people."